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Sony Ericsson is counted among world’s best and leading manufacturers of mobile phones. the company was formed by a merger of two huge brands: Sony and Ericsson. Sony is a brand known world over for the innovations it has brought in to market in the technology field. the brand had been trying to push forward into the cell phone market for some time but did not succeed in getting a strong foothold.

It was the merger with Ericsson that gave Sony an entry in the billion dollar cell phone market. On the other hand, Ericsson was frantically looking for a partner when their chip plant, based in Mexico, was completely destroyed in a huge fire. This practically tied up their production and launch of new products for months together. This collaboration with Sony, who already was an electronic giant, helped Ericsson in turning their fortune around once again.

The Sony mobile phones are mostly popular because of their great cameras and the quality of music. the Walkman, Cybershot and P-series of mobile phones are the branches of the brand which have brought in a huge quantity of revenue and publicity for the company. This actually helped them in recovering from lots of huge losses. They have since shot up and have become one of the most volatile competitors in cell phone industry.

The Sony Ericsson mobile phones have a great number of utilities for the buyers. They are easily available at reasonable prices and have features that will put all other mobile phones in that segment to shame. as is a commonly known fact, Sony is a pioneer in many new technologies. and it came out in the market with P800 that was a fantastic smartphone in the age where the business phones were actually nonexistent. the cell phone had both a QWERTY keypad and touch screen. it was way ahead of its time when it came out.

After the huge success of P800, Ericsson launched a massive range of great smartphones in the same P series. All these models were quickly accepted by the public. the P-series clearly established Sony Ericsson’s presence in the cell phone market. and the company consolidated it further with Cybershot and Walkman series of cell phones. Rather than putting together a couple of good features and creating a high end mobile, the company decided to split the features up and design a cell phone with the single feature that anyone could afford.

The orange color scheme of the Walkman series of mobile phones clearly defined the series and also the W button, after pressing which the multimedia options would open. these mobile phones were capable of playing songs with terrific clarity and contributed in developing the portable music industry. Cybershot mobile phones were launched with features which were intended to improve the image capturing experience for the users. these cell phones were focused on a better camera technology more than anything and as a result of this the company came out with a 2 MP camera called Sony Ericsson K750i. World’s first 5 MP camera was also launched by Sony Ericsson.